Diversity HealthWorks Community

Developed branded social community to align the mission with the message.

Web Presence Project

Project Brief: 
We discovered Amri Johnson and Diversity HealthWorks via Twitter. So, we took a look at his website and, after watching the video on his home page, felt compelled by his call to action and clicked the "join" button. We were under the impression that we were joining a community of healthcare workforce diversity advocates. Unfortunately, we discovered we were registering on a job board as a job seeker. We alerted Amri to the conflicting message and he asked if we could help him fix it? So we did... that same weekend.